Orchestration & Notifications
Right content, right channel, right recipient — with approval control, anti-nuisance and outcome tracking.
Anything stuck?Which channel performs best?Who needs an upgrade?Which content needs approval?
Sent · 24h
48,212
99.2%
Total sends across 4 channels · no outage.
Response rate
12.4%
+1.8 pts
Zalo tốt nhất cho voucher; SMS tốt nhất cho cảnh báo khẩn.
Needs upgrade
0
trong SLA
Median acknowledge time 11 min.
Active channels
4/4
normal
Email · SMS · Web Push · Zalo đều khỏe.
Opt-out rate
0.3%
-0.1 pts
Frequency cap is blocking auto-spam.
Rules pending approval
1
needs approval
48h voucher rule from Action Studio.
EmailHealthy
Delivered 21,400 · success 98.7%
Reply 6.3% · best for: reports, minutes
Fallback: Web Push · cost $0.004/tin
Reply 6.3% · best for: reports, minutes
Fallback: Web Push · cost $0.004/tin
SMSHealthy
Delivered 8,900 · success 99.4%
Reply 9.1% · best for: urgent alert
Fallback: Phone call · cost $0.040/tin
Reply 9.1% · best for: urgent alert
Fallback: Phone call · cost $0.040/tin
Web PushHealthy
Delivered 6,100 · success 97.2%
Reply 7.8% · best for: internal ops reminder
Fallback: Email · cost $0.001/tin
Reply 7.8% · best for: internal ops reminder
Fallback: Email · cost $0.001/tin
ZaloHealthy
Delivered 11,800 · success 99.6%
Reply 18.2% · best for: voucher and loyalty
Fallback: SMS sau 24h · cost $0.012/tin
Reply 18.2% · best for: voucher and loyalty
Fallback: SMS sau 24h · cost $0.012/tin
ROUTING RULES
source · audience · approval · escalationRouting rules
KeywordEvent sourcePriorityChannelPending approvalHas upgrade
| Level | Rule | Source / trigger | Recipient | Channel | Owner | Approval | Escalation | Status | Action |
|---|---|---|---|---|---|---|---|---|---|
| Critical | Suspected-counterfeit cluster | Risk Center Critical alert created | Trust Ops | SMSPush | Trust Ops | Yes | 15 min → Director | Active | |
| High | Recall approved lot | Activation & Recall Recall approval complete | Verified users | ZaloSMS | Brand Ops | Required | 30 min → Brand Director | Pending approval | |
| Ops | Batch anomaly | Verification & Investigation Case needs more evidence | Distributor | EmailPush | Channel Ops | No | 4h → Trưởng vận hành | Active | |
| Market | Post-verification voucher | Loyalty Real scans but no member yet | Opted-in users | ZaloSMS | Growth | If AI edits copy | No | Draft | |
| Reports | Weekly executive brief | Admin / Intelligence Monday 08:00 | Brand owner | Brand Ops | No | No | Active |